Why it's called Glide.
We started with one bait. Kirk builds glide baits by hand in his New Jersey shop, and the stripers kept eating them.
So we named the company after the thing that got us here: Glide Fish Co. The Kayo Lure comes first. Everything else, when we've earned it.
The slogan? That's for Mike. Loves fishing more than anyone we know. Not exactly gifted at it. Never misses a tide, never stops grinding, and he's catching more every season.
No natural talent needed. Just show up and put in the work.